Product descriptions

Product descriptions that help shops sell

Descriptions for Shopify, Etsy, Amazon and your own shop: benefits first, scannable and SEO-friendly, in your brand’s voice.

What you get

  • Descriptions for Shopify, Etsy, Amazon or your own shop
  • Benefits first, then the details people check: size, materials, care
  • Short paragraphs and bullet points that are easy to scan on a phone
  • Search-friendly product titles and tags
  • One consistent voice across the whole range

Who it’s for

  • Online sellers launching a new range
  • Shops with hundreds of products and one-line descriptions
  • Makers on Etsy who’d rather be making than writing

How it works

  1. Step 1: Send the products

    Photos, specs, and a few descriptions you like elsewhere.

  2. Step 2: I write a sample batch

    Usually five to ten products, so you can judge the voice.

  3. Step 3: Then I do the rest

    Delivered in a spreadsheet you can import or copy across.

From the studio

See how the words and the design work together

Every concept site I’ve built has its copy written alongside the design. Here’s one of them.

All concept work

Tell me what you need, and I’ll give you a fixed quote.

A couple of lines is enough to start. I reply within one working day.